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HANTAREX and IGPDecaux at Milano Linate International Airport
The first Italian network for Digital Signage



Milan’s Linate International Airport is considered a “City Airport”, because it is only 7 km from the city centre. Linate, like Malpensa, is managed by Gruppo SEA, a company owned by the city and province of Milan. The group’s overall billing last year was €691.5 million with 2.9% growth.

The airport serves an average of 40,000 passengers a day calculated from 9.6 million passengers annually with an average stay of 93 minutes.


IGPDecaux is the Italian branch of JCDecaux. Formed at the end of 2001 by the union of IGP (a private joint venture with RCS MediaGroup), leader in publicity on public transportation and JCDecaux Comunicazione Esterna Italia, with the goal of developing publicity on urban furnishings where JCDecaux is a world leader.


IGPDecaux is the largest ‘external’ publicity supplier in Italy and is able to supply a wide range of outdoor and indoor products including on trams and buses, in subways and airports, maxi-format posters, bus stops, phone booths and other public furnishings.

Key numbers: turnover in 2007 was €167 million, clients in 130 Italian cities and airports including Milano Linate and Malpensa, Roma Fiumicino, 3 city subways: Milano, Roma, and Turin, and has 315 employees.

HANTAREX, founded in 1965, is an Italian leader in developing ultra-thin digital video technology solutions, and specializes in Digital Signage for malls, airports and railway stations. This Italian company’s core business is developing and producing monitors/displays and multimedia totems in small, medium and large formats, from 17” to 82” and more, made in various models that satisfy the multimedia needs, connectivity and interactivity required in the web and digital age.

Marketing, multimedia communication and constant connection to the Internet are essential for daily life. The company PMI has 50 employees and an annual turnover of approximately €20 million, global distribution and clients that include multinationals and government entities like SEA, Telecom, Ferrovie dello Stato, Poste Italiane.

In November 2008, 55 vertical 57” LCD Totem Multimedia screens were installed at Linate Airport. They produced a surprising and captivating effect. The displays are approximately 2.25 meters tall and 1 meter wide and are only 17cm thick in the single side model and 25 cm for the duel side model. They have a vertical 57” LCD screen with 180° viewing, very high brightness and Full HD resolution of 1080 x 1920 pixels. The totems are able to show very high resolution static and dynamic content. The quality, definition and image colour are perfect and real like.


It has been shown that passengers in airports have heightened senses because they have been “forced” to be there and are more open to messages. Thanks to aimed and captivating messages, passengers that have been “forced” to be there do not feel they are


wasting their time; rather they are gaining useful information.


The 55 screens have been place by IGPDecaux to insure that each screen can be seen well in areas with heavy foot traffic, waiting areas, arrival, departures even after the security check.


Citizen, a leader in watches, has purchased the entire network guaranteeing their domination of the airport. The 30” video promotes the recent ECO-DRIVE models and has been shown since the beginning of November.

In breve


 

In the picture: one of the 55s HANTAREX Multimedia Totems, installed at Milan Linate International Airport.

Report on personal data processing, according to article 13, D. Lgs. June 30, 2003, No.196

In compliance with what expressed by D.Lgs. June 30, 2003, No.196 (Privacy Consolidation Act), we hereby supply you all due information concerning the purposes and methods for your personal data processing, that will be processed on the basis of the principles of fairness, lawfulness and clarity to safeguard your privacy and rights.

Purposes of data processing

  • For activities that are strictly connected and critical to customer care relationships (e.g. acquisition of preliminary data at the conclusion of a contract, performance of operations according to the commitments included in the contract stipulated with the customers, etc.);
  • Informative activities;
  • Business activities;
  • Goods and services supply;
  • Accounting operations (to issue invoices, to effect payments).

Methods of data processing

The data processing will be carried out automatically and / or manually, by authorized personnel, with means and methods that will guarantee maximum security and confidentiality.

Ambit of communication and diffusion

Your processed data will not be diffused. It could instead be conveyed to societies related and / or associated to SAMBERS ITALIA S.p.A., abroad and within legal boundaries to third parties belonging to the following categories:

  • Suppliers of services related to the management of the informative system of SAMBERS ITALIA S.p.A., and networks (including email);
  • Suppliers of services related to the acquisition, registration and processing of data taken from documents, or supports supplied and created by the clients with the object of massive operations related to payments, effects, cheques and other titles;
  • Suppliers of services related to the transmission, enveloping, transport and delivery of communications for the clients;
  • Suppliers of services related to the customer care (e.g. call center, help desk etc.);
  • Studies and societies in the ambit of assistance and consultancy;
  • Subjects that carry out operations of control, revision and certification of the activities performed by SAMBERS ITALIA S.p.A., even in the customers’ interests.

The subjects belonging to the above categories are to be considered Responsible for the data processing, or as acting independently as distinct Titulars for the data processing. The list related to these subjects, constantly updated, is available at SAMBERS ITALIA S.p.A.

Any further communication and diffusion will be subject to your previous approval.

Nature of underwriting

Your data underwriting is optional, in absence of which, SAMBERS ITALIA S.p.A., might find it impossible to supply the services, necessary to contractual, accounting and fiscal obligations.

The titular also notifies that, any missing or incorrect communication of the obligatory information might mainly cause the following consequences:

  • The impossibility for the titular to guarantee the respect of the contractual agreements related to the data processing;
  • The possible incompatibility of the data processing results with the fiscal and administrative regulations or with the operations for which the data is required;

You can claim your rights according to art. 7,8,9 and 10 of D.Lgs. June 30 2003 No.196, applying to the titular (or to the Responsible subject, if mentioned) of the data processing.

Lastly, we inform that art.13, of the here referred-to law, provides the interested persons with the possibility to claim specific rights. Moreover, the interested person can obtain from the data processing Titular:

  • The acknowledgment of the existence or non-existence of data pertaining to him, even if not yet registered, and the request that the data be made available to him in an intelligible form;
  • To be informed about the data source, as well as the processing logic and purposes;
  • The cancellation, the transformation in anonymous form or the amount of data being processed in violation of the law, as well as the data updating, correction or implementation.

For legitimate reasons, the interested person can also object to the processing of his own data, especially in those cases where data is conveyed for business reasons or advertising material despatch, direct sales or marketing research.

The data processing Titular is SAMBERS ITALIA S.p.A., via Friuli 10/D, 20046 Biassono, Italy