What is Digital Signage?
It is a now way to communicate to the public.
What is Digital Signage for?
It is to inform, entertain and promote and display content in digital format that has been designed for various contexts.
What is the multimedia content that can be displayed?
- Images
- Video clips
- Cartoons
- Textual ticker/scroll
- RSS feeds
- Live events
- Flash cartoons
- Attached Power Point, PDF, documents
- Audio play lists
- Internet sites
How?
By replacing hand bills and still signs with digital signs that are virtual and dynamic.
The products of the Digital Signage range open a new area of visual communication, optimizing the efficiency and quality of work in any application in any sector.
APPLICATIONS AND OBJECTIVES
Applications
Outdoor/indoor advertising and publicity at points of sales, shops, malls and outlets, in transportation hubs such as airports, railroad stations and subway stations and wherever the public meets and information must be shown such as fairs, stadiums, hotels, etc.
Outdoor/Indoor Signage
Signs with messages about places, things and people in reception lounges, convention centers and public venues.
Outdoor/Indoor Video Infotainment
Entertaining information, in public areas used as a tool for intelligent urban furnishing and a vehicle for information aimed at the proper context in cities and covered areas.
Interactive Windows & Digital In-Store TV
As a new sales tool for emotional marketing that allows sensations and emotions to be expressed in order to endorse products and/or the positive perception of a place.
Corporate & Business TV
As an evolutionary tool for communication companies, indoor and outdoors, to improve professional training by using web channels and broadcasts.
Moving Media Communication
Digital video on board mass transit vehicles.
Proximity Marketing
Information directed at viewers passing near a device through an integrated Blue-Tooth antenna, Wi-Fi and proximity sensors.
The totem display recognizes the presence of passer-bys and contacts them by sending SMS, MMS and RSS Live directly to any cellular phone that is activated to receive Blue-Tooth messages.
Objectives
To promote products where they are sold to endorse sales
Receive User Generated Content-UGC, content supplied by the user; text, images, video, sent with SMS, MMS or Web to respond to surveys, etc.
Convey various types of information services at the same time.
Capture passer bys’ attention with to objective to inform and promote.
Control distribution by immediately measuring the effects of the message in terms of replies from the users, increased sales, the success of a sales campaign and customer loyalty.
Improve the quality and efficiency of the message.